There’s a very catchy Nike
Monday, April 29th, 2002There’s a very catchy Nike commercial airing right now, featuring what appears to be old stock footage of basketball games in the old ABA. And a very funky soundtrack.
Except the team featured in the commericals, the Roswell Rayguns, never existed.
The commercial was produced by Method Studios, known for digital special effects and morphing, as seen in Alanis Morrisette’s video “So Pure.”
So, did Method film completely new footage of basketball players in afros and manipulate it to look old? Or did they manipulate old footage to superimpose Roswell Rayguns players into the action?
Probably a bit of both.
(If you have the patience and the time, you can check out Nike’s flash site about the “Rayguns.”)
