Kids and advertising: Mommy, that’s my bestest brand
Whether it’s McDonald’s or Mitsubishi, children as young as three are quick to identify a brand and decipher its message
Ella can “read” the Lego logo. She recently saw the Disney “D” out of context and called it “Tinkerbell.” She knows that the “big red O” (for Opera) on the Mac launches her browser. And, yeah, she can recognize the above golden arches as “Ronald Donald.”